Case Study: Golf Fang – Transforming Golf Fang into a Digital-First Powerhouse

The Challenge

Golf Fang, a unique hospitality brand offering immersive crazy golf experiences, wanted to break free from the traditional hospitality model. Their goal was to become a social and digital-first brand, creating a vibrant online presence that not only reflected their bold personality but also drove significant online revenue. Journey Digital was tasked with revolutionising their approach to marketing and scaling their business.

Our Solution

Journey Digital implemented a transformative, data-driven strategy focused on maximising Golf Fang’s online potential. By leveraging web design, paid media, organic social, SEO, and analytics, we turned their bold vision into a reality:

1. Web Design & Build

We revamped the Golf Fang website to reflect its vibrant, unconventional brand identity. The site was optimised for conversions, offering a seamless booking process, mobile-friendly design, and engaging visuals that captured the essence of the Golf Fang experience.

2. Paid Media

A targeted paid media strategy was developed across platforms like Facebook, Instagram, and Google Ads. By using hyper-localised campaigns and interest-based targeting, we drove traffic to the website, generating bookings and building brand awareness.

3. Organic Social

Golf Fang’s social media presence became a hub of engagement. We created visually striking, shareable content that showcased their unique venues and experiences. Through creative campaigns and real-time interactions, we fostered a vibrant online community.

4. SEO Strategy

A robust SEO strategy ensured that Golf Fang ranked highly for relevant keywords such as “crazy golf experiences” and “fun nights out.” Technical optimisation, local SEO tactics, and high-quality content helped drive organic traffic to the site.

5. Data-Driven Insights

Analytics were at the heart of every decision. By monitoring user behaviour, booking trends, and campaign performance, we continually refined our strategies to maximise ROI and online revenue.

The Results

• Over £10 Million in Annual Online Revenue: Golf Fang’s online revenue skyrocketed, with 90% of bookings now made through digital channels.

• Scalable Growth: By adopting a social and digital-first approach, the brand expanded to multiple locations while maintaining consistent online performance.

• Engagement Boost: Social media followers grew by over 200%, with engagement rates significantly higher than industry benchmarks.

• SEO Success: Golf Fang achieved first-page rankings for key terms, resulting in a 150% increase in organic website traffic.

Conclusion

By transforming Golf Fang into a social and digital-first brand, Journey Digital helped redefine the hospitality experience. With a bold, data-driven approach, Golf Fang now stands as a leader in its industry, with online channels driving substantial and sustainable growth.